Software developers need to know more than just what features their customers would like to see in their next updates. They also need to know how to keep their software compatible with the operating systems that their customers use. Don’t assume that you know what OS your target audience uses when you can get accurate information from them that will help you meet their needs.
Ask a Simple Question, Get a Simple Answer
Many software companies overlook the obvious solution to this problem: just ask customers what they need. Internet users protect certain types of information. They probably won’t tell you their social security and credit card numbers without good reasons. They give away other bits of information freely. Very few people will get annoyed when you ask them what operating systems they use at home and the office.
When you use a service like kissinsights.com, you get to ask customers one or two direct questions. A small survey like this encourages Internet users to provide the information that you need to make software that works well with their preferred operating systems.
Keep Accurate Download Records
Keeping accurate records about the software downloaded from your website could also help you focus on software that will meet the needs of your customers. If 90 percent of your customers choose a software update that works with Linux, then you know to focus most of your efforts on developments for that system.
A combination of raw data and customer surveys could give you the greatest insight into your customers needs. Use all the tools you have to make sure your next update works well with the operating systems your customers use.