With so many social networking options on the market today, it’s amazing that Facebook still reigns supreme. The internet is rife with nearly dead social sites: Multiply, Friendster, MySpace, etc. MySpace used to be Facebook’s only competitor, but it slowly fell by the wayside. With the introduction of Google+, which site will fall like MySpace did– Facebook or Google+?
Why did MySpace fail, anyway?
Origins of Facebook and MySpace
You were probably an early adopter of Facebook only if you were a college student or taking online courses. Facebook spread rapidly to the college crowd; in fact, Facebook was only available for .edu addresses for a long time. Everyone else embraced MySpace– moms, high school students, even the elderly. So why did the more-popular site fail?
Why did MySpace Fail?
MySpace sort of “sold out” in the eyes of its users. The site’s ads were large and overwhelming– and they often involved sexual content. It gave users a vibe that the site wasn’t safe– or at least it wasn’t operating with integrity. Spam reigned supreme. Facebook, on the other hand, always felt like a safe gated internet community. Google couldn’t touch the pictures you posted, the status updates you wrote, or your messages between friends.
Facebook also had a better ad strategy. Facebook ads are quiet and unobtrusive– but Facebook now has so much of an audience that it doesn’t matter how big or small the ads are. Facebook users receive ads targeted directly to them, making a much more personalized advertising experience.